Search Engine Marketing Specialist

Duration: 15 Hours, Fees: INR 8,000

You’ll learn how to use the Intent-Based Keyword Research to make your products and services discoverable when your customers are ready to buy.

Module 1: Basics of SEO

  • Lesson 1: The State of Search
  • Lesson 2: The 3 players
  • Lesson 3: Discoverability & Availability
  • Lesson 4: What are Search Queries?
  • Lesson 5: Search Marketing Goals
  • Lesson 6: Introduction to Earned Media & Link Building
  • Lesson 7: Introduction to UXO & RXO 
  • Lesson 8: Intent Based Search Optimization (IBSO)

Module 2: Intent, Context and Assets

  • Lesson 1: The Big Picture
  • Lesson 2: How We Use Search Engines
  • Lesson 3: The Tyranny of Physical Space
  • Lesson 4: The Long Tail of Search
  • Lesson 5: Intent Based Keyword Research
  • Lesson 6: Finding Intent & Context
  • Lesson 7: Building Customer Avatars
  • Lesson 8: Intent Based Avatars
  • Lesson 9: Keyword Research Tools
  • Lesson 10: Keyword Modifiers
  • Lesson 11: Intent Based Keyword Research: Example 1
  • Lesson 12: Intent Based Keyword Research: Example 2
  • Lesson 13: Choosing Assets 

Module 3: Channels, Optimization & Ascension

  • Lesson 1: The Big Picture
  • Lesson 2: Choosing the Right Channel
  • Lesson 3: Ascension as Optimization
  • Lesson 4: Channel Optimization: Web Page
  • Lesson 5: Channel Optimization: Blog
  • Lesson 6: Channel Optimization: Amazon Product Page
  • Lesson 7: Channel Optimization: YouTube
  • Lesson 8: Channel Optimization: Pinterest
  • Lesson 9: Channel Optimization: iTunes
  • Lesson 10: Channel Optimization: Review Sites

Module 4: Experience Optimization (UXO and RXO)

  • Lesson 1: The Big Picture
  • Lesson 2: About Content Management Systems
  • Lesson 3: Domain Audit: Site Command
  • Lesson 4: Domain Audit: Google Webmaster Tools
  • Lesson 5: Domain Audit: Google Analytics
  • Lesson 6: Domain Audit: Sitemap
  • Lesson 7: Domain Audit: robots.txt
  • Lesson 8: Domain Audit: Backlinks
  • Lesson 9: Domain Audit: 404 Page
  • Lesson 10: Domain Audit: Internal Site Search
  • Lesson 11: Domain Audit: Navigation
  • Lesson 12: Domain Audit: Accessibility
  • Lesson 13: Domain Audit: Mobile
  • Lesson 14: Page Audit: Value
  • Lesson 15: Page Audit: Layout & Design
  • Lesson 16: Page Audit: Mobile
  • Lesson 17: Page Audit: Keyword Targeted
  • Lesson 18: Page Audit: Keyword Cannibalization
  • Lesson 19: Page Audit: Cross-Linking and Siloing
  • Lesson 20: Page Audit: Shareability
  • Lesson 21: Page Audit: Duplicate Content
  • Lesson 22: Page Audit: Stranded Page
  • Lesson 23: Page Audit: Redirects
  • Lesson 24: Page Audit: robots.txt and Meta robots
  • Lesson 25: Page Audit: Page Load Speed

Module 5: Earned Media and Link Building

  • Lesson 1: The Big Picture
  • Lesson 2: Paid and Owned Media
  • Lesson 3: Link Building Today
  • Lesson 4: Earning Links: Cross Linking
  • Lesson 5: Earning Links: Competitive Research
  • Lesson 6: Earning Links: Content that is Generous
  • Lesson 7: Earning Links: Build Link Bait
  • Lesson 8: Earning Links: Create Primary Research
  • Lesson 9: Earning Links: Getting Out More
  • Lesson 10: Earning Links: Newsjacking
  • Lesson 11: The Last Word

What’s included?

You will receive access to:

  • All the modules of Search Engine Marketing Specialist Certified program
  • LIVE projects and case studies
  • LIVE Q&A
  • Career Support on our learning management system
  • A badge designating you as a Certified Search Engine Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
  • A digital, printable certificate suitable for framing
  • Status and recognition as a Certified Search Engine Marketing Specialist

Who should get certified?

  • Business Owners/CEO
  • Director/VP of Marketing
  • Advertising and Marketing Professionals
  • Startups Entrepreneurs
  • Agency Owners
  • Digital Marketing (SEO, PPC, Social Media) Professionals
  • Web Strategists
  • Product Managers
  • Business Schools Faculty
  • Students & Business Aspirants
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